florian guex design


Heidi.com is a Swiss brand that began its business on the web. When they created their first store in collaboration with Zaha Hadid Architects and Samsung it was of course to innovate and create a new shopping experience.

This is an extract of my diploma work in Visual Merchandising Design. My concept was to rethink about the Swissness of the brand and decided to complete in my own way the furniture of the shop. I came up with this modular furniture that can be built in several ways. We can create mountain landscapes by placing them vertically or very dynamic shaped furniture when placed horizontally. As this system is very light and practical, it can also be used as a pop-up store.

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